Born in a Brooklyn apartment in 2005, Etsy is the OG rebel of e-commerce—a $12.6B playground where 8M artisans, vintage hustlers, and craft-supply wizards sling everything from bearded lizard capes to custom hexes (yes, really). With 96M buyers and a take rate that’s juicier than a 6.5% commission cut, this platform is Amazon’s artsy, chaotic cousin—where SEO battles are fought with glitter and"handmade"is a lifestyle, not just a tag