The Premise: Because the World Needs Another Way to Sell Life Coaching
There's a gold rush happening in the coaching and mentorship space. Everyone with a laptop, a life story, and an Instagram account is now a "mindset coach" or "personal growth mentor." The market is flooded with courses, masterminds, and one-on-one coaching programs promising to transform your life, business, and probably your houseplants.

Enter Eduvo.
Founded by Frederik Frifeldt and Sebastian Avanzini, Eduvo positions itself as "the new era of coaching"—a platform built specifically for mindset, growth, and lifestyle coaches who want to scale their impact without juggling multiple tools. It's essentially Teachable meets Kajabi meets Circle, but focused specifically on the coaching and mentorship space.
The pitch: coaches can create and deliver content, engage with their community, track student progress, and manage everything from one "streamlined dashboard" instead of patching together Zoom, Stripe, email platforms, and whatever else coaches currently use to cobble together their programs.
But is Eduvo actually solving a real problem coaches have? Or is it just another platform entering a crowded market hoping to capture a slice of the multi-billion-dollar personal development industry?
Let's investigate.
Who Is Frederik Frifeldt? (Context Matters)
Before diving into Eduvo, let's establish who's building it.

Frederik Frifeldt is a Danish entrepreneur and SaaS founder who's been involved in various projects. According to his personal site, he offers SaaS mentorship programs and describes himself as working with "experienced SaaS founders who guide you through every step — from idea to launch, growth, and valuation."
He co-founded Eduvo with Sebastian Avanzini, and together they're targeting the coaching and mentorship market—which makes sense given Frederik's own positioning as a mentor.
The platform appears to be relatively new (exact founding date unclear but seems to be 2023-2024 based on available information), which means we're looking at an early-stage SaaS attempting to establish itself in a mature, competitive market.
What Is Eduvo? (The Basics)
Eduvo is a cloud-based platform designed for coaches and mentors to run their businesses. It serves two distinct audiences:
For Coaches (Primary Target)
A complete platform to:
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Create and deliver educational content and courses
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Build and engage with community members
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Track student progress and accountability
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Manage one-on-one coaching relationships
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Handle payments and memberships
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Deliver personalized learning journeys
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Use interactive dashboards for both coach and clients
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Integrate accountability tools (daily prompts, habit tracking, goal setting)
For Businesses (Secondary Market)
Corporate wellness and employee development programs featuring:
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Matching employees with mentors
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Personalized guidance in wellbeing, mindset, and personal growth
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Team coaching and development
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Culture-building through shared growth experiences
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Proactive coaching rather than reactive solutions
The platform promises to consolidate everything coaches need into "one seamless experience" instead of using five different tools that don't talk to each other.

What We Actually Know (The Information Gap)
Here's where things get tricky: Eduvo is new enough that detailed information about pricing, specific features, user reviews, and real-world implementation is extremely limited.
What's publicly available:
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Marketing website with value propositions
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Claims about being "built for mindset coaches"
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Mention of features like dashboards, habit tracking, goal setting
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Focus on both individual coaching and corporate wellness programs
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Commitment to "fair treatment" and diversity in educators
What's NOT publicly available:
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Detailed pricing tiers
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Comprehensive feature list
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User testimonials or case studies
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Actual screenshots of the platform in use
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Integration capabilities with other tools
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Comparison to established competitors
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Success metrics or user base numbers
This information gap makes a comprehensive review challenging. We're essentially evaluating a platform based on its promises rather than proven performance.
The Theoretical Good Stuff (If It Delivers)
Consolidation Makes Sense
The idea of consolidating multiple tools into one platform is genuinely valuable. Coaches currently juggle:
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Video platforms (Zoom, Loom)
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Payment processors (Stripe, PayPal)
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Community platforms (Circle, Mighty Networks)
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Course hosting (Teachable, Kajabi)
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Email marketing (ConvertKit, Mailchimp)
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Scheduling (Calendly)
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CRM and client management
If Eduvo actually integrates all these functions well, that's worth something.
Focus on Mindset Coaching Is Strategic
Rather than trying to be everything to everyone (like Kajabi or Teachable), targeting specifically mindset, growth, and lifestyle coaches creates a niche positioning. These coaches have specific needs around accountability, habit tracking, and ongoing engagement that differ from academic courses.
Built-In Accountability Tools Could Differentiate
Features like daily prompts, habit tracking, and goal setting are crucial for coaching programs but often require separate apps. Integrating these into the platform could provide real value if implemented well.
Corporate Wellness Angle Is Smart
The B2B market for employee wellness and development programs is enormous. Companies spend billions on employee development. If Eduvo can capture even a small portion of this market, it's significant revenue potential.

Supporting Coaches to Scale Makes Sense
Most coaches trade time for money (one-on-one calls). Helping them create scalable programs (courses, group coaching, communities) with proper tools could genuinely help them grow their businesses.
The Red Flags and Reality Checks
The Platform Is Unproven
As of early 2025, Eduvo appears to be extremely new with minimal public presence, user reviews, or case studies. This isn't necessarily bad—all platforms start somewhere—but it means early adopters are taking a risk.
There's no track record showing the platform works, coaches are successful using it, or students/clients get value.
The Coaching Market Is Extremely Crowded
Established platforms already serving coaches include:
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Kajabi: $149-399/month, comprehensive all-in-one
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Teachable: $39-249/month, course-focused
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Thinkific: $49-499/month, course platform
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Mighty Networks: $41-119/month, community-focused
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Circle: $49-219/month, community and courses
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Heartbeat: $100+/month, modern community platform
All of these have years of development, established user bases, proven track records, and extensive integrations. Eduvo is competing against giants.
"All-in-One" Platforms Often Excel at Nothing
The graveyard of startups is filled with "all-in-one" solutions that tried to do everything and ended up doing nothing particularly well. Building excellent video hosting AND community software AND payment processing AND email marketing AND CRM is incredibly difficult.

Most successful platforms focus on one thing and integrate with others.
The Founder Is Also a Coach/Mentor
Frederik Frifeldt positions himself as a SaaS mentor while building a platform for mentors. This creates potential conflicts:
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Is he building this because coaches need it, or because he needs it?
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Will he prioritize his own coaching business over platform development?
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Is this a legitimate SaaS or a personal tool being marketed?
These aren't disqualifying issues, but they raise questions about focus and motivation.
No Transparent Pricing Is a Warning Sign
Most SaaS platforms display pricing publicly. The absence of pricing information suggests either:
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The platform is still in development
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Pricing is "contact us" enterprise-style (often means expensive)
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They're still figuring out monetization
For coaches evaluating platforms, not knowing costs upfront is frustrating.
Limited Information Suggests Limited Traction
If Eduvo was experiencing strong growth with happy users, you'd expect to see:
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Case studies and testimonials
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Active social media presence
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Content marketing and SEO
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Reviews on G2, Capterra, Trustpilot
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YouTube tutorials and demonstrations
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Partner integrations announced
The minimal online footprint suggests the platform is either very new, very stealth, or struggling to gain traction.
Who Might Consider Eduvo (With Caveats)
Eduvo might be worth exploring if:
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You're a mindset/lifestyle coach looking for an all-in-one solution
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You're willing to be an early adopter and provide feedback
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You're frustrated with managing multiple disconnected tools
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You need built-in accountability and habit tracking features
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You're targeting corporate wellness programs
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You can afford to potentially migrate later if it doesn't work out
Definitely skip if:
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You need a proven, stable platform (stick with Kajabi, Circle, etc.)
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You require extensive integrations with existing tools
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Transparent pricing matters to you before evaluation
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You can't risk platform instability affecting your business
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You're not comfortable being an early adopter
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You need extensive support documentation and tutorials
The Questions You Should Ask Before Committing
If you're considering Eduvo, demand answers to these questions before signing up:
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What is the exact pricing structure? Monthly? Annual? Per user? Transaction fees?
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What's included in each tier? Storage limits? User limits? Feature restrictions?
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What integrations exist? Email marketing? Payment processors? Analytics?
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What's the data export process? Can you easily leave with your content and student data?
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What's the uptime guarantee? What happens if the platform goes down?
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Who are current successful users? Can you speak with existing coaches using the platform?
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What's the product roadmap? What features are coming? What's the development timeline?
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What support is provided? Response times? Documentation quality? Training resources?
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What's the company's funding situation? Bootstrap? VC-backed? Runway?
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What happens if the company shuts down? Data retention? Migration support?
If they can't answer these clearly, that's your answer about whether to use it.
The Bigger Picture: Do Coaches Need Another Platform?
Here's an uncomfortable truth: the coaching and personal development space is often more about marketing than results. Platforms like Eduvo exist not because coaches desperately need better tools, but because the coaching industry is profitable and platforms want a piece of that revenue.
Most coaches fail not because of their platform choice, but because:
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They can't attract enough paying clients
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Their coaching/content isn't actually valuable
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They're better at Instagram than actual transformation
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The market is oversaturated with similar offerings
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They burn out from the hustle required