So you’ve built an amazing website, you’ve put your heart and soul into it. As you sit there looking at your screen admiring your creation you begin to ask yourself;
Where is the traffic?
Why do I not see my site on Google search results?
I’m sorry to be the bearer of bad news, but if anyone told you that once you published a site or post that it would immediately show in the search results and in a good search position is just wrong. Also, the chances of an immediate flood of traffic to a newer site or post are slim. The more competitive the niche, and more competitive the keywords you are targeting, the longer it could take to be seen in a respectable place in the rankings. The good news is there are a few things we can do to help improve the chances of a good search position and improve the speed a little.
In this article, we are going to look at how long it will take your site to rank on Google, and what you can do to help it.
How long to rank on Google
Google does not offer a specific answer to this question, due to there being no specific answer, there is a lot of criteria to take into consideration such as the niche, the competition of that niche and the keywords being targeted.
I have carried out some research on different online articles and combined that with the results of the 10+ sites that I manage and all the results indicate that it generally takes a website between 4-6 months to rank.
I state generally as if you are in a very specific area of your market it could happen much sooner. Why so long you ask well, Google may want to know they can trust you, that you are taking the site seriously and you will have to build up some authority with them. Just posting one article isn’t going to do it. Consistency in posting great content will help you a lot here.
So…. How can we help our position in the search rankings?
Submit your url to google search console
Google has a great management system called “Search Console” where you can sign up for a free account and check the functionality of your website. For example, you can check your links are working, that Google is crawling your site and when it last did.
Submitting links to the search console allows Google to know they are there sooner, and let you know of any possible errors. This function is important as errors on a page may delay your ranking.
Yes, Google is very quick to find new sites and pages as their bots are always crawling the web, but it can’t hurt to give yourself a little head start.
Submit a sitemap to Google
To help Google know how your site work (the navigation) you can create a file called a sitemap. This can be done quite simply through your WordPress dashboard. You can upload this sitemap on to your Google Search Console to assist Google with crawling your site.
The format of your sitemap link is normally www.yoursite.com/sitemap.xml
Make sure your site is user friendly
When Google assess website for a ranking position, it also takes into consideration user experience. The higher the user experience the higher the result. There are many issues when talking about this subject so let’s look at the main areas.
Over half of all internet traffic comes from mobile, so whatever you do, don’t neglect how your site appears on a mobile device. Google can detect how your site is viewed on mobile, and this quite possibly has an effect on results.
There are two main ways to check this.
1. Grab your mobile and look at your site. Does it seem to function as is should on mobile?
2. Use the Google Search Console to check the usability on mobile devices.
If you have read other articles on my site, I mention this a lot. Here I go again. Good quality and helpful content will help you rank better on Google. Focus your attention on being as helpful to your reader as possible.
Always remember, the job of any search engine is to provide the best answer to the searcher. If you give a great answer you have a higher chance of being at the top.
Internal and external linking
How easy is it to navigate your website?
Can your contact details be found easily?
Make sure your visitors can easily find their way around your website. If they can’t, they will simply leave. Is your menu visible on every page, and is it still in view when the user scrolls to the bottom of the page?
Internal linking between your articles will help your site. It shows that your site is easy to navigate and this will help you in the results. So when you write something that comes up in a previous article, use a link to that article (there are a few examples of that on this page). When you have a call to action, link it to the contact page.
External linking, when you are writing an article, you can reference parts to other websites with higher authority. For example in this article I link to Googles site, as that is where I found the information, this helps provide authority to what I have written.
On a side note, Googles search console allows you to see all internal and external link, and which links are performing best. This is excellent information to know.
When I talk about website links, bear in mind, do not go and create spurious backlinks, as I explain here. This could destroy your site.
Make sure you have a blog
A blog is the heart of most websites as I explain here. Make sure you have one, keep it updated as this is how a lot of your visitors will find their way to your website. In many cases finding a blog is the first step in the sales process. It helps build user experience and helps show you as an authority in your field. A blog really is the best thing for SEO.
Make your content more specific
If you are in a highly competitive niche, for example, hiking. There is a lot of competition out there, and your site stands a better chance of ranking higher if you are more specific on your content. If you are writing a post about “best hiking routes” trying to rank number 1 for this term is going to be near impossible without spending a large sum of money on SEO. One thing you can do is “niche down”, the more specific the term, the easier to rank. So a more specific term could be “best hiking routes in the Yorkshire Dales”. This term would be a lot easier to rank high for and as long as the traffic is there its a win-win situation.
There are my main ideas on how to rank higher on Google. Do you have any other suggestions?
Let me know in the comments section below.
Stephen is a full-time entrepreneur. He creates affiliate websites selling products and information products. Stephen created this site to document his journey and assist others who are pursuing the financial, location and time freedom that many desire. He builds websites for businesses and individuals.