Which is better Google ads or Facebook ads

Paid media, at some point we have all considered it. There are pros and cons to paying for advertising such as the fast traffic vs the higher cost. When it comes to paid traffic, there are two primary sources, Google ads and Facebook ads. 

Before proceeding with paid advertising, it’s essential to know the exact and fundamental differences between Facebook Adsense and Google ads so that you may get the best outcome and reduce and wasted expenditure. 

Facebook at present has nearly two billion active users, while Google bosts at a whopping 3.5 billion searches per day, equalling 1.2 trillion searches per year. So there is little doubt that both of these advertising platforms have a massive user presence, which one is better for your business?

I will put my bias against Facebook aside for this article. You can read about that here. I have used both of these paid advertising systems, but I have no clear winner. Let’s compare. 

Before we asses which s better, let’s look at the differences between the two companies. 

What is Google adsense?

As you may be aware, Google is the biggest search engine in the world, by far. Google provides an advertising service called “Google Adsense”. The idea of Google Adsense an Advert will appear at the top of relevant searches. This is great because the searcher is already a potential buyer. 

Let’s look at an example. A searcher googles the term “Emergency plumber in London” The searches in the very top of the search results will be paid adverts from plumbers. 

The purpose of these ads is to provide an advert to the user that perfectly matches the user’s search term. This format of advertising will significantly improve the click-through and conversion rate for the ads. 

Before we asses which s better, let’s look at the differences between the two companies. 

What are Facebook Ads?

Facebook ads are different to Google ads as they aim adverts at people who are not looking for your products. The user will be just scrolling through their Facebook feed at be presented with your advertisement. Facebook allows the advertisers to target very specific demographics such as age, location and interests, this does present a slightly better return on investment, but I fear not as good as Google ads. The one good thing about this approach is that they allow your product to be put in front of people who have not seen this before creating awareness for your product and brand. 

The difference between Facebook ads and Google ads?

The difference between Facebook ads and Google ads is their search intent. Google users are searching for something specific and that they have an interest in while Facebook users are exposed to ads which are merely based on the user’s interests.

Google has a strong marketing strategy, while Facebook is all about raising brand awareness. Google is perfect for reaching the customer when they are at the purchasing point or to create awareness of your brand when they are carrying out research. 

Facebook does allow stronger targeting skills to reach people who do not know that your brand or company exist. This is great for creating awareness, engagement and desire for the product. 

Final Words:

Both ads are good to go to promote further and generate more revenue. However, Google ads are a little bit likely to provide a return on investment in my opinion compared to Facebook. The answer to which is best for your business is all in the sales process. For example;

If I need a plumber, I will not research on Facebook. I will go to Google and search for a plumber in my area and call whoever is at the top of the search results. In this case, Google would win. 

If I see a training course advert on Facebook that piques my interest, this has started the awareness of this brand, and I can go do research. I would not have searched for this before as I was unaware of the course existence. 

Please share your experience about both Google and Facebook ads and help others as well.

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