Which Social Media for Advertising Small Business

When you are just starting out and looking to market your small business on social media, there is a multitude of options. Believe it or not, there isn’t a one size fits all option. I have used all the platforms listed below and found that I received significantly better results from certain ones. 

In my opinion, the best platforms are Youtube, Quora, and, Instagram. I know some people will disagree especially when I talk about Facebook but here goes. 

Listed below are all the social main social media platforms. Let’s look at them one by one.

Facebook

If you have read my previous blog posts on Facebook, you will realise that I am highly critical of the company for many reasons. You can view that post here. Before I began with this why I dislike FB thing, let’s remember it is supposed to be a social media site and has turned it to a marketing platform. Consistently in the feed and on messenger we are flooded with advertisements. FB is a bit too much for me in this sense. 

Facebook does not like marketers unless you are paying vast amounts in advertising. I can understand this to a degree as they are trying to make money. However, when you post to your own Facebook page, and less than 2% of your followers see that post, then it is near pointless to post on the site at all. 

Twitter

For many, Twitter is a fantastic place, full of comments and opinions highlighted with hashtags. In my view, Twitter just moves too fast for you to really see and absorb the tweets. Also, the limitations of characters is another thing that puts me off. 

After using Twitter for a lengthy period of time, building a network of followers, I found that the engagement was low and the traffic to my site was even lower. 

I am not entirely ruling out twitter, but there are certainly better places to invest your time. As I will explain.

Instagram

If you are in an artistic / visual niche, for example, fashion, photography, etc. then Instagram is the place to be. Even though Facebook owns it, I still think the site has a great potential for businesses. Instagram may surpass Facebook in active users within the next few years, and this is not a market you can afford to dismiss.

The great thing with Instagram is there is a feed like Facebook but its all visual, and that is the way the world is going. People do not want to read when they can just look at an image. 

If you are in a different niche for example consulting, there are much better options for you than Instagram. Keep reading.

One downside to Instagram is that you can’t use links in the images, you can only put these in the comments, also inputting all the hashtags can be quite consuming if you use all the allowance. 

Quora

For those of you who don’t know Quora, it is a website based on people asking questions and other people answering. Quite a simple idea.

I think Quora is a brilliant place. The reason is you are not allowed to act as a marketer on there. You can not spuriously just post your link. The purpose of Quora is to answer the questions people ask, and if you have written a post that is relevant to the question you can include it in your answer (only include, the link can’t be your complete answer). Quora has provided me with a much higher rate of traffic than Facebook, some of that traffic resulting in quality leads. 

Youtube

Youtube is the second biggest search engine in the world after Google. The reason being is that people are inclined to watch a video than read something about it. Peoples habits have changed, and we must adapt to this. 

However, Youtube is a highly competitive platform. You can rank reasonably quickly, but again persistence is critical. It would be best if you focused your attention on building a routine for the platform. 

Summary

So there we have it, I believe Youtube, Quora, and, Instagram will provide you with the best results. I do not recommend choosing more than two platforms. It is better to be an authority on one than irrelevant on four.

Also, focus more on the content of your site than trying to achieve high volumes of traffic. Great content will bring in the masses, as I discuss here. Generally, I spend less than 30 minutes a day on social media. 

If I missed anything or you share different views then leave a comment, I would love to hear from you. 

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